GS Yuasa Corporation (Tokyo Stock Exchange: 6674; “GS Yuasa”) today announced that GS Yuasa Battery Ltd. (headquarters: Minato-ku Tokyo; president: Fumiaki Sakamoto; “GS Yuasa Battery”) will raise prices on lead-acid storage batteries effective May 1, 2014.
Prices for lead, a primary raw material for lead-acid storage batteries, have remained at high levels, and prices for other imported materials have also increased due to soaring crude oil prices and yen depreciation. This market environment is expected to persist.
GS Yuasa has taken extensive measures to improve its management structure, including corporate-wide structural reforms and the strengthening of its financial position. The company has been unable, however, to fully absorb price increases for raw materials through these measures.
GS Yuasa will continue to take initiatives to reduce costs and supply products that satisfy all of its customers and business partners, while striving to enhance its service offerings. The company appreciates customers’ understanding of the price revision.
Details of the Price Revision
1. Applicable Products
The price revision applies to all models of automotive lead-acid storage batteries.
2. Price Revision (rate of increase)
GS Yuasa shipment prices will increase by 10% or more.
3. Effective Date
The price revision will take effect as of May 1, 2014.