GS Yuasa Corporation GS Yuasa Report 2025 For the fiscal year ended March 31, 2025

Creating the Future of Energy

Philosophy

Innovation and Growth

We are committed to people,
society, and the global
environment through
the “Innovation and Growth” of our
employees and business entities.

Value Creation
Process

Top Message

We will strengthen our offensive stance,
focusing solely on corporate value.

GS Yuasa Corporation
President and Representative Director
Takashi Abe

Deepening convictions after one year in office

Over the year since I assumed the role of President, I have worked tirelessly to carry the baton passed on by my predecessor, Mr. Murao, and to steadily carry out the policies set forth in our long-term vision, Vision 2035, and the Sixth Mid-Term Management Plan (FY2023–FY2025). To be honest, my unvarnished impression is that it has been a year of continually addressing the challenges right in front of us. It may seem self-evident, but as a corporate executive, my responsibility is ultimately to continuously enhance corporate value, and all decision-making criteria must converge on that single point.

People gravitate toward companies with high corporate value. The same holds true for technologies, partners, and business opportunities. Only by becoming a company that is chosen by all stakeholders can we create a virtuous cycle of sustained corporate value enhancement. I recognize that the visible form of stakeholder evaluation for such corporate value is our stock price. However, despite recording record-high profits for three consecutive years, our PBR has remained below 1. As indicated by our PER and a key indicator of expectations for a company's future—one of the elements of PBR and a key indicator of expectations for a company’s future—languishing in the eight-times range, the market unfortunately is not valuing our future scenario, and this is clearly reflected in our stock price. As long as expectations for the future are represented directly in the stock price, we must take this situation seriously.

With the strengthened management foundation we have built under the current Sixth Mid-Term Management Plan, we will move forward in FY2026 to launch the Seventh Mid-Term Management Plan. During the period of the Seventh Plan, we will respond flexibly to changes in the trajectory of the BEV battery business while preparing for the Eighth Plan. We intend to present stakeholders with an offense-focused Mid-Term Management Plan based on a convincing, highly transparent growth story that embodies our corporate philosophy, “Innovation and Growth.” Even within the Company, I have consistently communicated to management that enhancing corporate value is essential under the Seventh Mid-Term Management Plan and have been advancing discussions on specific directions for corporate value enhancement, as well as improving management indicators. In order to build the inherent strength to sustain strong performance, we will continuously update our growth story to reflect the prevailing environment and steadily execute it, thereby creating a virtuous cycle that links results to shareholder returns. To that end, we will see the Sixth Mid-Term Management Plan through to completion at all costs.

Action to Implement Management that is Conscious of Cost of Capital and Stock Price P. 52–53

Direction of the long-term vision “Vision 2035”

Looking back from the super-long-term future through 2050, when global demand for storage batteries is projected to expand, we formulated our long-term vision, Vision 2035, in FY2023 as a roadmap for enhancing corporate value through 2035. Since our founding, we have walked a long path with lead-acid batteries as our core business. Based on this history, we will thoroughly enhance profitability in our existing businesses while leveraging our strength as a dedicated storage battery manufacturer with an exceptionally broad product lineup to capture expanding demand in all directions. While generating stable cash in these areas, we will invest that cash into the growth domains of Mobility and Public Infrastructure to build a highly profitable business portfolio and address social issues. This growth scenario remains unchanged.

At the same time, considering the current market environment since the announcement of Vision 2035, we believe there is room to review the pace of business structure reforms.Specifically, we expect demand for lead-acid batteries is expected to remain strong at least through 2040, continuing to provide a solid foundation for our business performance. Though growth in demand for batteries for BEVs may slow relative to initial expectations, demand for HEV and PHEV batteries is projected to continue. In specialized batteries, our defense-related business is expanding in line with the policy of fundamentally strengthening defense capabilities, and demand is expected to remain firm going forward. Accordingly, we will continue to closely monitor developments in each business and recognize the need to make prudent judgments regarding the outlook for business structure reforms.

Vision 2035 P. 26–29

Vision of GS Yuasa in 2035

Toward our fourth consecutive year of record-high profits

I have long made it a habit to run about 20 km each week. In a position of responsibility requiring important management decisions, maintaining both mental and physical health is vital, so I try to keep this up even when the weather doesn’t cooperate. Running requires you to constantly assess your own capabilities and condition objectively, adjusting your pace while considering factors such as the weather. In a full marathon, if you keep moving forward, you will surely reach the finish line; but if you grow complacent and don’t continue to improve, you risk not only failing to finish but also sustaining serious injury. Likewise, for our Company to reach the goal of Vision 2035, we must continually view our strengths and weaknesses objectively, prepare for risks and changes, and move forward steadily, step by step.

In FY2024, the second year of the Sixth Mid-Term Management Plan, operating profit exceeded both the initial target and the upwardly revised target, marking our third consecutive year of record-high profits. Operating profit before amortization of goodwill, which had remained at the 20 billion yen level through FY2021, rose to the 30 billion yen level in FY2022, the 40 billion yen level in FY2023, and the 50 billion yen level in FY2024—evidence of our performance improving steadily, step by step. I would like to once again express my appreciation for the efforts of our employees, which have driven this progress. In particular, by both steadily capturing demand and revising sales prices, we were able to absorb rising personnel costs and increases in raw material and other costs, reinforcing my sense that the earning power of our existing businesses has been further refined. I was also able to see that the culture that encourages employees to unite their efforts to achieve set targets has firmly taken root. On the other hand, we experienced declines in sales and profits for automotive lithium-ion batteries due to reduced sales volume and lower selling prices resulting from falling lithium market prices, leaving the issue of improving profitability as a challenge we must face going forward. In FY2025, we are expecting the depreciation burden accompanying the expansion of production capacity at the Blue Energy No. 2 plant and fluctuations in volume are expected to affect profitability. We will work steadily to resolve profitability issues, including reviewing sales price contracts.

In this final year of the Sixth Mid-Term Management Plan, we will address these outstanding issues while aiming to improve on our record for the highest-ever profit and steadily achieve our targets.

Sixth Mid-Term Management Plan P. 32–35

Business growth under Vision 2035

Flexible response to changes in electrification trends

U.S. tariff policies are currently shaking the global economy, prompting companies worldwide to review production sites and supply chains. Our business centers on local production for local consumption, so we believe the impact of tariffs will be limited. However, there is some risk of volume decline for exports from Japan and Southeast Asia to the U.S. We also recognize that economic slowdowns in ASEAN countries, affected by U.S. tariff policies and economic deceleration, pose an indirect downside risk to earnings, and we have factored this into our FY2025 earnings forecast to some extent.

Shifts in battery demand trends in the Mobility Field are also increasing uncertainty in the business environment. Global warming is an issue that must be addressed regardless of short-term political and economic changes, so demand for BEV lithium-ion batteries is expected to expand steadily over the long term. However, the situation has changed dramatically from several years ago, when BEVs, buoyed by preferential measures in various countries, dominated the market. Now, BEV momentum is slowing worldwide, and demand for HEVs and PHEVs is rising once again. We are proceeding with capacity expansion at Blue Energy, which produces HEV batteries, as initially planned, and we expect demand for HEV batteries to continue growing for some time. We see room to consider further capacity increases as demand expands further. While there is no change at present in our policy to advance R&D and production preparation for BEV lithium-ion batteries, demand growth for BEV batteries may progress more moderately than initially expected, and we believe it is necessary to closely monitor future demand trends.

Even in such an uncertain environment, we can rely on the strength of our multi-battery solutions. In addition to lead-acid batteries for ICE vehicles and electric vehicles, our lineup includes lithium-ion batteries for HEVs, PHEVs, BEVs, 12 V auxiliary equipment, and ESS. Our BEV lithium-ion battery factory, now under construction, will also be capable of producing lithium-ion batteries for PHEVs and ESS, thanks to its flexible production lines. Leveraging this strength, we can flexibly respond to customer and market movements regardless of the direction electrification trends take, ensuring business stability.

Vision 2035 P. 26–29

Sixth Mid-Term Management Plan targets

Strength in capturing expanding ESS demand

In Japan, which is relatively poor in energy resources, expanding the introduction of renewable energy is recognized as an extremely important issue from the perspective of energy security. Renewable energy is affected by weather and other factors, but ESS devices are the key to resolving this instability, and demand for both is expanding significantly.

Against the backdrop of recent fragmentation of global supply chains, demand for domestically produced batteries is growing. We have been receiving inquiries about our ESS lithium-ion batteries that exceed our production capacity, and while we are responding to demand by increasing production capacity, we expect the tight supply-demand situation to continue for the time being. While our basic approach is in-house battery production, we will respond to demand by exploring various possibilities.

Demand for ESS lithium-ion batteries is expected to continue expanding steadily in the medium- to long-term, with annual demand projected at 4.5 to 5 GWh by 2030. As noted above, the BEV lithium-ion battery factory currently under construction is also planned to produce ESS lithium-ion batteries, and we aim to differentiate ourselves through cost competitiveness achieved by mass production effects.Business operators introducing renewable energy calculate business profitability on the assumption of using facilities for 15 to 20 years. For ESS as well, it is essential to provide maintenance and support to ensure stable operation, in addition to high construction quality. The Group has built a nationwide service network in Japan—including construction agents and authorized distributors—developed over many years in the emergency battery and power supply business. This 24/7/365 response capability anywhere in the country is a powerful differentiating factor for our ESS offerings. In addition to further strengthening this service structure, we will enhance differentiation through the use of advanced technologies, including the STARELINK Service, which enables constant monitoring of battery deterioration status and storage battery system operating conditions.

[Feature 1] Initiatives in the Regular Field to Achieve Carbon Neutrality P. 36–40

Relentlessly reinforcing earning capacity in existing business

To ensure that we continue to generate stable cash to invest in growth areas in an uncertain environment, we will remain firmly focused on strengthening the profitability of existing businesses. Many of our existing businesses have significant remaining potential for improved productivity through investment, as we restricted capital investment during periods of low profitability in the past. We aim to improve profitability further over the medium term by securing sales through enhanced added value and improving productivity through strategic investment.

For automotive lead-acid batteries, demand is expected to remain steady in FY2025, centered on the replacement market. Considering current demand trends and advantages in cost and recycling, we forecast that demand for automotive lead-acid batteries will remain at around 90% of current levels even in 2035. Similarly, demand for motorcycle lead-acid batteries is expected to continue expanding, particularly in the ASEAN region. We intend to reliably capture demand by providing added value that leverages our strengths as a top manufacturer, in addition to ensuring quality as the foundation of trust. In Japan, we are actively advancing our business continuity plan (BCP) to build a system capable of manufacturing products of the same quality at any of our manufacturing sites in East, Central, or West Japan, so that customer production lines will not be stopped under any circumstances, including disasters. Overseas, we are considering investment as an option to further strengthen our market position.

In industrial batteries and power supplies, profitability has been improving in the emergency field, particularly for the backup of public infrastructure. In addition to growing demand for infrastructure renewal, such as roads and railways, we are advancing our efforts to revise sales prices. In addition, the recent rush to build data centers for AI has continued, expanding inquiries for backup power supplies. From among the various options in the market, we will reliably capture demand by further strengthening our maintenance and support structure and production system, which are our core strengths.

In addition to continuing initiatives for automotive lithium-ion batteries including reviewing sales price contracts, we will strengthen our production and sales structures to reliably respond to growing demand for HEV and PHEV batteries and customer needs.

For specialized batteries, our strengths include products with a 100% market share and groups of products with extremely high market shares. In the defense business as well, profitability is expected to expand in line with growing demand. We will continue to secure profits commensurate with our investments in R&D.

[Feature 2] Initiatives to Strengthen the Foundation of Existing Business P. 41–47

Promotion of human capital strategy linked with management strategy

As part of our efforts to strengthen human capital to achieve Vision 2035, we will advance initiatives for recruitment, development, and appropriate placement of personnel in closer alignment with our management strategy. To put our corporate philosophy of “Innovation and Growth” into practice, we are developing an environment that fosters autonomous-minded human resources who learn and take on challenges independently. We are continuing to implement the “Biz-Challenge” program, which solicits new business ideas from employees, and the “Job Challenge” internal application program to promote personnel mobility. From April 2025, we incorporated elements of an occupation-specific system into the managerial personnel system to advance business strategies more dynamically, creating an environment where important roles can be assigned regardless of age or years of experience. We will be expanding this system to all employees in the future. Through these initiatives, we will break away from the seniority-based system and continue to enhance our framework that enables employees to choose their careers proactively.
Improving employee engagement is an essential part of enhancing corporate value. We aim to foster a culture that accepts diverse values and work styles, increases job satisfaction, and ensures employees take pride in being members of the Group by presenting and sharing a clear vision for the future. Through such initiatives, we intend to become a company with autonomous-minded personnel that are eager to grow and who feel that their growth is part of the Company’s growth.

Society P. 84–91

Preparing for risks

Our PBR remains low, and our shares are undervalued, so we recognize the potential risk of TOB or acquisition. We take this as evidence that doubts remain about our future growth. As mentioned earlier, we will focus on explaining our growth story clearly and carefully, while working to pursue management that is even more conscious of capital efficiency, capital cost, and stock price.

Addressing risks in raw material procurement is also an ongoing challenge. For lead-acid batteries, we will leverage their high recyclability to both reduce procurement price fluctuation risk and conserve resources by increasing the ratio of recycled lead. For lithium-ion batteries, many raw materials are concentrated in certain countries, in terms of both reserves and production, and procurement risk is a constant concern. In the midstream refining stage, procurement is particularly dependent on certain countries, and risks from changes in international political conditions are ever present. To mitigate these risks, we are exploring procurement diversification through collaboration with materials manufacturers and automakers. Through technology development, we are also working to reduce rare metal usage and develop alternative raw materials, thereby improving resilience to materials procurement risk.

Stock price and trading volume

Shifting to an offensive strategy

As a dedicated battery manufacturer with over 100 years of history, we have built a steady corporate culture through many years of persistent efforts to reliably meet customer needs. However, this can also be seen as conservative, and investors have often pointed out that our performance has consistently exceeded our targets in recent years. The practice of setting conservative performance targets and being satisfied with achieving them must be changed—not only by myself but by all management and the Company as a whole—and that a reset of our mindset is needed. Setting a target of updating our record profit even in FY2025, when market uncertainty is high, reflects this thinking. We will continue to advance initiatives to delegate authority to the front lines in order to accelerate decision-making processes. From the Seventh Mid-Term Management Plan starting in FY2026, we will fully shift to offense and take on higher targets, and we hope you will look forward to seeing the Group meet this challenge.

Focusing solely on enhancing corporate value, we will unite the Company’s mindset toward offense as the next step and pursue our corporate philosophy of “Innovation and Growth.”We appreciate your continued support.

Director and Chief Financial Officer, GS Yuasa Corporation
President and Representative Director

Takashi Abe

Vision2035/
Sixth Mid-Term
Management Plan

Vision of GS Yuasa
in 2035

Based on the “Four Re” formula, we strive for innovation in energy technology, address social challenges that arise from the growth of mobility and other public infrastructure, and seek to create comfortable living environments and play a vital part in the global effort toward sustainability.

Vision 2035 Reborn A century on and still inspired anew every day by the GS Yuasa founding spirit. Renewable Making a genuine contribution to carbon neutrality. Reliable Committed to technical innovation and delivering solid, reliable energy. Respect Earning the respect of the world through solid action toward achieving the SDGs.

The Sixth Mid-Term Management Plan
– Key Initiatives

  • 1

    Development
    of batteries
    for BEVs

    • Development of a high-capacity, high-output lithium-ion batteries by utilizing joint venture company with Honda
    • Establishment of production and supply systems of batteries for BEVs to expand mobility and public infrastructure business
  • 2

    Reinforcement
    of earning capacity in existing business

    • Thorough value-added creation and improvement in profitability
    • Maximization of profits due to unparalleled superiority in Industrial Batteries and Power Supplies Business in Japan
    • Transformation of regional strategy, including review of business in China, maximization of profits by concentrating resources at main sites
  • 3

    DX /
    new business

    • DX promotion to enable business structure transformation
    • Creation of new businesses that contribute to solving social issues

Message from
the Director
in Charge
of Finance

Completing the Sixth Mid-Term Management Plan while preparing to go on the offensive under the next Mid-Term Management Plan.

GS Yuasa Corporation
Director and Chief Financial Officer
Hiroaki Matsushima

Looking back on the second year of the Sixth Mid-Term Management Plan

In Vision 2035, our long-term vision, we have designated Mobility and Public Infrastructure as our key focus areas toward 2035 and adopted a policy of transforming our business structure around high-capacity, high-output lithium-ion batteries for BEVs and ESS batteries in the regular field. Our aim is to capture the expected expansion of demand for batteries through 2050 and sustainably enhance corporate value. The Sixth Mid-Term Management Plan (FY2023–FY2025) is positioned as the time to build that foundation. In FY2024, consolidated net sales increased 3.1% year on year to 580.3 billion yen, a new record high. Operating profit before amortization of goodwill increased by 20.2% year-on-year to 50.7 billion yen, setting a new record high and also exceeding the upwardly revised final-year target of 46.0 billion yen. Net profit for the period was 31.1 billion yen, compared with 32.6 billion yen in the previous fiscal year, due to factors including higher income taxes and the recording of impairment losses at Blue Energy. However, taking into account the impact of tax effect accounting included in the prior year’s figure, we recognize that this is effectively a record-high level.

By segment, automotive batteries, industrial batteries and power supplies, and specialized batteries and others all recorded higher sales and profits, while automotive lithium-ion batteries saw lower sales and profits. The latter was mainly due to decreased sales volume of PHEV batteries and the resulting impact of lower operating rates, as well as lower selling prices for HEV batteries reflecting declines in lithium market prices.

Looking back over the two years of the Sixth Mid-Term Management Plan, I feel that steady progress has been made in strengthening our earning power. In FY2024, despite struggling in automotive lithium-ion batteries, other business results offset this, and we achieved our plan targets. Our improved pricing power in specialized batteries —along with automotive batteries/industrial batteries and power supplies —further enhanced our earning power. FY2024 was a year in which I clearly felt the overall portfolio’s profitability improve.

Sixth Mid-Term Management Plan P. 32–35

Setting record-high targets again in FY2025

During FY2025, the final year of the plan, we must steer the Company through a business environment of extreme uncertainty. For FY2025, we plan net sales of 600.0 billion yen, operating profit of 51.0 billion yen (+1.9% year-on-year), and operating profit before amortization of goodwill of 52.0 billion yen (+2.5% year-on-year), aiming to set new record highs in net sales and all profit levels. This reflects our confidence that our earning power has taken root, and our intent to further strengthen it.

We are closely monitoring developments regarding the implementation of U.S. tariff policies. While there is some impact on sales through our U.S. sales company, we expect the overall direct impact on the Company to be limited. The risk of economic slowdown in ASEAN countries, where our sales ratio is high, has been factored in to some extent as an indirect impact.

In our portfolio, expected risks in automotive batteries (overseas) and automotive lithium-ion batteries will be offset by strong businesses such as industrial batteries and power supplies. For automotive lithium-ion batteries, although we expect higher volumes for HEV and PHEV batteries, profitability will remain low due to factors such as the impact of falling lithium prices on selling prices and increased depreciation burden from the Blue Energy No. 2 plant. On a more positive note, the position of industrial batteries and power supplies as a growth driver for the Company is increasing. Thanks to improved profitability in existing businesses, we are able to cover businesses where risks are expected and, as a result, are forecasting record-high profits.

In the overall business portfolio, the automotive battery business (Japan) and industrial batteries and power supplies business will maintain high ROIC, and the cash generated there will be invested in growth areas. The automotive lithium-ion battery business will work to expand profits from HEV, PHEV, and 12 V lithium-ion batteries. As mentioned earlier, we will inevitably see a decline in ROIC during the process of executing large-scale investments in BEV batteries. For these growth businesses, we will evaluate not only ROIC but also their future growth potential. In the automotive battery business (overseas), we aim to improve capital efficiency through resource concentration on key bases and profit maximization. Profitability of the specialized battery business is improving, and further growth is expected.

To promote understanding of ROIC, we regularly hold director training, as well as study sessions for managers and on-site employees. Through reverse tree deployment, we link management indicators with on-site operations, incorporating this into company-wide TQM activities. In this way, we are building a more effective system where each department employee, by engaging in their day-to-day work, improves ROIC.

Sixth Mid-Term Management Plan P. 32–35

[Feature 2] Initiatives to Strengthen the Foundation of Existing Business P. 41–47

Actions to Implement Management That Is Conscious of Cost of Capital and Stock Price P. 52–53

Strategy by Business Segment P. 56–65

Targets for the final year (FY2025) of the Sixth Mid-Term Management Plan

Balancing investment, financial soundness, and shareholder returns

When we are considering securing investment funds, we aim to generate stable cash by strengthening the profitability of existing businesses, maintaining financial soundness with a target equity ratio of at least 40%, and selecting optimal financing methods, including debt. Combined with our target for shareholder returns—a total payout ratio of at least 30%—our basic capital policy is to pursue an optimal capital structure with a balance between investment and shareholder returns.

To develop and produce BEV lithium-ion batteries, we raised approximately 40.0 billion yen through a public offering and third-party allotment in December 2023, thereby strengthening our financial base. In FY2024, we secured 39.3 billion yen in operating cash flow and raised funds through bonds and borrowings. We invested 58.8 billion yen in capital expenditures, including the acquisition of land for a BEV lithium-ion battery plant and additional investment in Blue Energy’s No. 2 plant to increase HEV lithium-ion battery production. Meanwhile, the improved earning power of existing businesses has led to better operating cash flow, and we will also consider further investments to enhance their profitability. Interest-bearing debt exceeded 100.0 billion yen at the end of FY2024, but our equity ratio remained at 50%, indicating our financial soundness.

In FY2025, we plan to invest 65.0 billion yen in production for automotive lithium-ion batteries and other areas and will continue to choose optimal financing methods. We will steadily sell cross-shareholdings and other financial assets that do not directly generate profit, reallocating the funds to optimize overall capital allocation.

The dividend per share for FY2024 was set at 75 yen per share, an increase of 5 yen from the previous fiscal year. The total payout ratio was 24.3%, falling short of our 30% target, but we will continue to pay dividends while balancing growth investments and shareholder returns. For FY2025, we expect an annual dividend per share of 80 yen, an increase of 5 yen from the previous fiscal year.

Vision 2035 P. 26–29

Sixth Mid-Term Management Plan P. 32–35

EPS / PER trends, BPS / PBR trends

Further enhancing capital efficiency

To continuously maintain a balance between investment in growth areas, financial soundness, and shareholder returns, we must improve capital profitability beyond the cost of capital. In the Sixth Mid-Term Management Plan, we set management targets of ROE of at least 8% and ROIC of at least 10%.

In FY2024, ROE declined to 9.2% from 11.6% in FY2023, partly due to the special factor of the public offering conducted in December 2023. Although we are above our target of 8%, we are not satisfied and aim to further improve profitability by strengthening existing businesses and enhancing the automotive lithium-ion battery business.

ROIC improved by 1.1 percentage points in FY2024 over the previous fiscal year to 14.8%, thanks to strengthened earning power. Going forward, we anticipate a decline at the company-wide level due to the impact of large-scale investments in BEV lithium-ion batteries, but we will work to improve investment profitability. Given the broad scope of our business areas, we are improving capital efficiency by monitoring returns on invested capital that takes into account the characteristics of each business using ROIC. We use operating profit before amortization of goodwill, rather than after-tax operating profit, in the numerator to exclude the tax element, which is difficult for business divisions to be conscious of. Through reverse tree deployment, we link this to on-site management indicators, incorporate it into our company-wide TQM activities, and tie it into our company-wide KPIs. We are actively advancing initiatives to instill ROIC throughout the Company, but awareness still varies among business divisions. As growth stages and profit structures differ by business, uniformly evaluating all businesses by ROIC alone risks cutting off future growth opportunities. In the Seventh Mid-Term Management Plan currently being formulated, we intend to consider setting new KPIs that, in addition to ROIC, incorporate growth potential and future prospects, serving as unique value drivers for each business.

Action to Implement Management that is Conscious of Cost of Capital and Stock Price P. 52–53

Improving corporate value

President Abe has consistently stated that “the ultimate goal is to increase corporate value—i.e., stock price.” I have consistently communicated the necessity of enhancing corporate value but have felt the difficulty of spreading this awareness across the various departments within the Company. The President’s repeated messages have begun to permeate this message throughout the management team and each business division. As we formulate the Seventh Mid-Term Management Plan, enthusiasm is rising to an unprecedented level across each division.

Our PBR remains around 0.7. Through extensive dialogue with investors, the most frequent reason we hear for this low valuation is that “in the lithium-ion battery business, including BEV batteries, there are powerful global competitors and GS Yuasa’s path to success is unclear.” In addition, we are aware of the fact that we have not sufficiently highlighted the potential of growth drivers such as the regular field in industrial batteries and power supplies, or the specialized batteries that have seen greatly increased profitability, not only BEV lithium-ion batteries, in which we continue to invest for the future. Our historically conservative performance forecasts have also been a constant point of criticism, and through dialogue with investors, we feel that the management team’s mindset has transformed, leading to the disclosure of this positive earnings forecast. First, we will achieve the targets of the Sixth Mid-Term Management Plan and maintain this stance.

In the Seventh Mid-Term Management Plan, we intend to present a clear story for pursuing enhanced corporate value while taking a stronger offensive stance. As CFO, I will continue to fulfill my role as the Company’s compass and a bridge to stakeholders, enhancing corporate value while maintaining financial soundness and linking it to growth. We ask for your continued anticipation and support of GS Yuasa’s future growth.

GS Yuasa Corporation
Director and Chief Financial Officer

Hiroaki Matsushima

Features

Features1

Initiatives in the Regular Field to Achieve Carbon Neutrality

This Feature describes our strengths and future direction for regular field applications of the industrial battery and power supply business—a growth driver—in response to growing demand for storage batteries driven by the expansion of renewable energy.

Features2

Initiatives to Strengthen the Foundation of Existing Business

This Feature describes our strengths and future direction for our existing businesses: automotive batteries, industrial batteries and power supplies, and specialized batteries.

Strategy by
Business Segment

Automotive Batteries

Takao Ohmae

Message from the Business Unit Manager

Director, Business Unit
Manager of Automotive Batteries,
GS Yuasa International Ltd.
Takao Ohmae

Message from the Business Unit Manager

In the domestic market, the number of vehicles is expected to decline due to the decrease in the number of licensed drivers caused by the aging population and declining birthrate. As a result, demand for automotive lead-acid batteries is expected to decline gradually in the mid-to-long term. On the other hand, while the spread of BEVs is slightly behind the trend toward electrification, sales of HEVs remain strong, and lead-acid batteries continue to be used as auxiliary batteries in these electric vehicles. For this reason, in addition to conventional batteries for starting, demand for auxiliary batteries is also strong, and overall demand for automotive lead-acid batteries remains steady.

Despite headwinds such as rising material costs in 2024, we achieved record-breaking results thanks to price adjustments for both new automobiles and replacements, improvements in production efficiency, and increased sales volume for replacements.

Risks such as soaring raw material prices and rising labor and logistics costs are expected to continue in the future.In order to respond to these risks, we will continue to maintain stable supply and appropriate sales prices for new automobiles, promote sales promotion measures and expand sales of high value-added products for replacements, while cultivating closer relationships with dealers and customers. In addition, we are working to enhance the BCP functions of our Japanese production sites, including the “Anywhere Production” (multi-site product supply system) project, and will continue to construct production and supply systems that provide peace of mind to our customers. We will continue to strive for the evolution of sustainable Japanese business segments in the future.

Director, Business Unit Manager of Automotive Batteries,
GS Yuasa International Ltd.
Takao Ohmae

Message from the Business Unit Manager

In the automotive battery business (overseas) in FY2024, despite the impact of rising material prices and increased expenses due to inflation, we achieved record profits by significantly expanding our business performance at each location, particularly in ASEAN.

The Company focuses on Thailand for automotive batteries and Indonesia for motorcycle batteries, and we also leverage our top market share in Vietnam and Australia to provide competitive products as well as services in each region. Furthermore, Europe is at the forefront of global trends and is an important market for the Company. To this end, we are promoting sales expansion by leveraging each of our Group’s sites. Moreover, in Turkey, we are striving to strengthen our management in light of the economic situation.

On the other hand, macro environmental changes such as the intensification of price competition due to the entry of Chinese manufacturers into the market, price hikes for certain materials such as antimony due to Chinese export restrictions, and instability in U.S. trade policy and logistics are cited as risk factors. However, we will continue to monitor these factors closely and respond appropriately.

Going forward, we will continue to promote community-based business models in each country, collaborate with local partners, strengthen policy coordination, and actively engage in macro policies aimed at optimizing the entire Group, as we strive for sustainable growth.

Director, Business Unit Manager of Automotive Batteries,
GS Yuasa International Ltd.
Takao Ohmae

Automotive Batteries (Japan)

Performance Trends
Strategies and Important Tasks

Automotive Batteries (Overseas)

Performance Trends
Strategies and Important Tasks

Industrial Batteries and Power Supplies

Message from the Business Unit Manager

Executive Officer, Business Unit Manager of Industrial Batteries and Power Supplies,
GS Yuasa International Ltd.
Yasuyuki Nakamura

Message from the Business Unit Manager

I am engaged in putting the industrial batteries and power supply business on a growth track and ensure its expansion.

New developments are underway in the emergency field, which is the foundation of our business. Generative AI such as ChatGPT, fully autonomous driving at Level 5 expected in the near future, and smartphones that have become a part of daily life infrastructure all demand greater reliance on telecommunication base stations and data centers for the collection, storage, transmission, and processing of information. These facilities will be equipped with emergency battery power supplies for use in times of crisis. In this field, where we boast unmatched technology, extensive sales channels, and a dominant market share in Japan, we anticipate making a new leap forward. In the regular field, which is the second pillar of our business segment, our initiatives to realize a decarbonized society are gaining momentum, and the global energy storage business is becoming increasingly prominent. This field is not limited to business expansion, but also contributes to solving social issues.

As the industrial batteries and power supply market undergoes change and diversification, we are efficiently advancing the development of common underlying technologies and new products in the three fields of emergency use, regular use, and forklift use, while working to enhance our products and services with a sense of urgency. In addition, it will be essential in the future to further strengthen our management foundation through the cultivation of transformative human resources with DE&I and reskilling, enhanced efficiency via DX and AI, and the automation of routine operations to the fullest extent possible. We believe that constructing a system that allows us to allocate resources to the creation of added value and businesses that should be expanded will lead to business growth.

Executive Officer, Business Unit Manager of Industrial Batteries and Power Supplies,
GS Yuasa International Ltd.
Yasuyuki Nakamura

Performance Trends
Strategies and Important Tasks

Automotive Lithium-ion Batteries

Toshiyuki Aoyama

Message from the Business Unit Manager

Executive Officer, Business Unit Manager of Lithium-ion Batteries,
GS Yuasa International Ltd.
Toshiyuki Aoyama

Message from the Business Unit Manager

We supplied batteries for the world’s first mass-produced EVs and started mass production ahead of other manufacturers of lithium-ion batteries for HEVs, and have continued to supply batteries stably for over 15 years. Our experience as a pioneer with stable delivery of high quality products has deepened relationships with Japanese automobile manufacturers.

With the electrification of automobiles advancing on a global scale, the demand for lithium-ion batteries is on an irreversible trend. The demand for lithium-ion batteries for HEVs is expected to be strong until the late 2030s, and the gradual shift to lithium-ion batteries for BEVs is expected from the late 2020s. In terms of the current situation, various changes in the global environment are affecting the pace of BEV adoption, and the HEV and PHEV markets are expected to continue expanding.

We expect the demand for lithium-ion batteries for HEVs to increase over the Seventh Mid-Term Management Plan and plan to increase Blue Energy’s production capacity to 70 million cells annually in FY2025 in order to meet customer requirements and demand. We launched a new model of lithium-ion batteries for PHEVs last year and will continue to supply them steadily. Regarding lithium-ion batteries for BEVs, we are pursuing the development of high performance batteries with high international competitiveness, aiming to start mass production led by Honda·GS Yuasa EV Battery R&D (HGYB), a joint venture with Honda Motor Co., Ltd. Initially, we will steadily proceed with the starting up of businesses in Japan and solidify the foundation toward the establishment of technologies and supply chains.

Executive Officer, Business Unit Manager of Lithium-ion Batteries,
GS Yuasa International Ltd.
Toshiyuki Aoyama

Performance Trends
Blue Energy’s Performance Trends
Strategies and Important Tasks

Specialized Batteries and Others

Yoshiaki Namikawa

Message from the President of GS Yuasa Technology

President,
GS Yuasa Technology Ltd.
Yoshiaki Namikawa

Message from the President of GS Yuasa Technology

We have a track record of the world’s first adoption of lithium-ion batteries for aircraft and submarines and boast high recognition in special areas. We are No. 1 in the world in terms of the capacity of batteries installed in satellites. Our strength is technology development capabilities that allow us to win adoption into new public infrastructure making use of this advantage.

For batteries for defense applications, we receive orders for development and mass production of many thermal batteries in line with the increase in Japan's defense spending and proceed with a production increase plan. As for space applications, thermal batteries and lithium-ion batteries are adopted for domestic H3 rockets, and the amount of orders received for commercialization is expected to increase. In addition, we participated in the US’s Artemis (lunar exploration) program, developed batteries to be used in a living environment like the International Space Station, and have already delivered some products. As for aircraft applications, the replacement of lithium-ion batteries delivered on an OEM basis has been in steady progress and is a main source of profit.

During the term of the Sixth Mid-Term Management Plan, demand for lithium-ion batteries for submarines is expected to remain firm. Orders for various types of batteries for defense applications are increasing year by year, and among them, thermal batteries are projected to increase several times over the current volume. We are proceeding with automation of some processes to accommodate increased production. The demand for replacement lithium-ion batteries for aircraft will expand as the replacement demand for the initially installed batteries expands and volumes will increase. We expect FY2025 results to be similar to those of the previous fiscal year, and we expect the Seventh Mid-Term Management Plan to exceed the results of the Sixth Mid-Term Management Plan.

President,
GS Yuasa Technology Ltd.
Yoshiaki Namikawa

Performance Trends
Strategies and Important Tasks

ESG

Environment

Materiality

  • Promoting environmental protection
  • Developing and popularizing environmentally considered products

Activity outline

  • Ratio of reduction of CO₂ emissions: 15% or more (compared with FY2018)
  • Ratio of reduction of water use: 15% or more (compared with FY2018)
  • Ratio of recycled lead used: 70% or more
  • Sales ratio of environmentally considered products: 45% or more

Social

Materiality

  • Respect for individuality
  • Respect for diversity
  • Human resources development
  • Enhancement of work environments and occupational health and safety
  • Provision of high-quality products
  • Responsible procurement promotion

Activity outline

  • Promotion of compliance education and thorough management of human rights risks
  • Promotion of diversity & inclusion
  • Promotion of human resource development programs
  • Work-life balance
  • Promotion of occupational health and safety risk management
  • Promotion of health management
  • Strengthening of product safety management, promotion of quality improvement and strengthening of quality communication
  • Responses to responsible mineral procurement and managing CSR risks in the supply chain

Governance

Materiality

  • Ensuring compliance
  • Respect and protection for intellectual property
  • Strict management of confidential information

Activity outline

  • Promotion of compliance education, thorough provision of legal information
  • Thorough avoidance of patent infringement and elimination of counterfeit products
  • Promotion of security measures and information security training

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