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Innovation and Growth
We are committed to people, society and the global environment through innovation and growth of our employees and business entities.
We are committed to delivering security and comfort to our customers around the globe through advanced technologies developed in the field of stored energy solutions.
We believe that the GS Yuasa Group’s products and business activities will contribute to the solution of various social issues, including achievement of the Sustainable Development Goals (SDGs), and that, by bringing value to society, the Group will enhance its own corporate value as well. Furthermore, in order to avoid the risk of damage to corporate value, we believe it is important to minimize any negative impact of business activities on society. On the basis of our corporate philosophy, by continuing our pursuit of cutting-edge and trailblazing technologies, the GS Yuasa Group aims to create value that contributes to the realization of a sustainable society. Through such efforts, we believe that we can achieve our Group’s own sustainable growth as well.
Amid the tightening of environmental controls on the more than 1.3 billion vehicles on the road worldwide, the diffusion of HEVs and EVs is progressing. And even in the case of conventional gasoline vehicles, the standardization of fuel-saving start-stop functions is advancing.
Since worldwide energy demand is increasing as a result of burgeoning populations and economic growth, it is necessary to expand the use of renewable energy to replace fossil fuels.
If the supply of electricity were cut off, the activities of modern society would instantly come to a halt. Therefore, batteries and power-source devices for backup power supplies in times of disaster are becoming increasingly important.
Lead is included as a restricted substance in the European Union’s RoHS Directive and ELV (End-of-Life Vehicles) Directive. This tightening of restrictions could have repercussions worldwide. Furthermore, there is concern that the increase of eco-compliant vehicles will lead to a rise in the price and supply shortages of such rare metals as lithium, nickel, cobalt, and manganese.
It is necessary for us to implement strategies that accurately grasp changes in the market, such as the rapid rise of eco-friendly vehicles as a result of the tightening of exhaust-gas emissions; the emergence of alternative, post-lithium-ion batteries; the drift of young people away from cars; and the diffusion of car-sharing services.
Lead-acid batteries and automotive lithium-ion batteries, which are the mainstays of our Group, are both products that are easily impacted by the market conditions of raw material suppliers and customers. The cobalt required for lithium-ion batteries is a conflict mineral and also entails the risk of child labor.
In Japan, the decline of the working-age population due to aging and the low birthrate is emerging as a common risk for companies.