Meaning of the GS YUASA Logo

Our logo, which consists of the arc surrounding the letter G and the line stretching up to the right from the letter Y, represents our collective will to move forward for the future. It also represents our customer-oriented policy. We place importance on customers' satisfaction and reliability for our products and services, which will ensure prosperity for both our company and society.

The arc and line in our logo symbolize Collaboration with Society and Progress, Centrifugal Force and a Great Leap, as well as Accelerating Swing. They also represent our corporate vision of "Innovation and Growth". We will develop together with customers to strengthen the relationship with society, and always continue to move forward strongly and energetically in the world market.

Corporate Color

Corporate Color: Green
Corporate Color: Orange

Green and orange are used for our logo. Green represents nature, freshness, composure, maturity and grace, and orange represents being active, energetic and dynamic as well as growth and development. The combination of green and orange represents dynamic and sustainable development like flowers and trees beautifully thriving on the grounds.